Go price an outbound agency. As of mid-2026, the advertised pattern you’ll find is consistent: a monthly retainer as the headline number, plus a setup fee, plus monthly tool passthroughs, plus per-meeting charges on hybrid plans. The retainer is the headline; the fee stack is the business model. And when you leave, the domains, the data, and the playbook usually stay with the agency. (Check the vendors’ own pricing pages; they publish this structure themselves.)
We published our pricing instead:
| GTM Signal | GTM Engine | GTM Flywheel | |
|---|---|---|---|
| Price (total, flat) | $10,000 | $25,000 | $100,000 |
| Term | 3 months | 3 months | 6 months |
No setup fees. No tool passthroughs. No per-meeting charges.
The reasoning, since we’re building in public
Flat, because incentives. Per-meeting pricing rewards booking any meeting. Retainers reward staying engaged whether or not the channel works. A flat engagement fee plus a written day-45 kill-call rewards exactly one thing: finding out, fast and honestly, whether the channel converts.
Public, because our buyers are engineers. B2B SaaS founders price infrastructure for a living. Hiding the number signals that the number depends on how the call goes.
Capped, because GTM Signal is underpriced on purpose. At $10k for three months it sits below the market band, the equivalent of ~$3.3k/month. That’s not a discount; it’s a pilot with limited intake per quarter. Its job is to find your converting channel and prove how we work, on a fee that makes saying yes easy.
And the math is checkable. Each tier’s spec page itemizes every component at its standalone market rate — assemble the GTM Signal stack yourself and it prices out around $47,000. We’d rather show you that table than shout a multiple at you.
The specs: GTM Signal · GTM Engine · GTM Flywheel.